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August 10, 2004


(Tallahassee, FL)-- Emerald Coast RV Center, Tallahassee and Camping World will host a Grand Opening weekend-long celebration this month. Slated August 19-22, look for special giveaways, lots of good food and great entertainment.

Ribbon cutting festivities will take place on Thursday, August 19 at 7:30 a.m. with complimentary juice, coffee and pastries being served. Local station "Real Country" WGWD-FM 93.3 will broadcast live from Camping World between 10 a.m.-1 p.m. with a special guest appearance by Mike Martin, legendary FSU baseball coach who will be on hand from 10 a.m.-12 noon. On Saturday, WTNT-FM Country 94.9 will host a live remote from 9 a.m.-noon and will showcase the WTNT Super "Mini-Cup"
Racecar.

Below you will find a press release with further information on the Grand Opening festivities. To view this press release via the Internet, simply click on the link below or copy and paste to your browser:

http://www.affinitygroup.com/newsoutput.cfm?ID=857359

Should you have any questions, please feel free to contact me.

Thanks,

Julie Calzone
President/CEO
Calzone & Associates
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Lafayette Atlanta New Orleans
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337.235.2924 ext. 3 jcalzone@calzone.com
337.237.0556 (fax) www.calzone.com
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For Immediate Release
August 9, 2004

Camping World/Emerald Coast Tallahassee To Host Spectacular Grand Opening Weekend
Join In on the Fun, Great Deals to be had August 19-22

(Tallahassee, FL)-- Emerald Coast RV Center, Tallahassee and Camping World will host a Grand Opening weekend-long celebration this month. Slated August 19-22, look for special giveaways, lots of good food and great entertainment.

Ribbon cutting festivities will take place on Thursday, August 19 at 7:30 a.m. with complimentary juice, coffee and pastries being served. Local station "Real Country" WGWD-FM 93.3 will broadcast live from Camping World between 10 a.m.-1 p.m. with a special guest appearance by Mike Martin, legendary FSU baseball coach who will be on hand from 10 a.m.-12 noon. On Saturday, WTNT-FM Country 94.9 will host a live remote from 9 a.m.-noon and will showcase the WTNT Super "Mini-Cup"
Racecar.

Grand Opening patrons will be treated to a complimentary lunch each day from 11-1.

The Tailgate-theme weekend promises fun for all with giveaways galore. Of special interest, customers can register to win tickets to the "Big Game in Miami" on September 6. From August 19-22, patrons are invited to play the Ticket to Tailgate scratch and win sweepstakes by picking up a game card at the store. Grand Prize will be a trip to a college or professional football game of the winner's choice. Other prizes include mini Camping World footballs, Nikon binoculars, and more. The first 50 customers each day will receive a free gift with any purchase. Also register to win a guitar autographed by country music star George Jones as a special highlight of Camping World's sponsorship of Jones' 2004 Tour.

Another highlight of the weekend will be the Spin To Score a Touchdown game. Customers will have 4 chances (downs) to spin the football "yardage" wheel. Each spin will reveal a yardage number of 5, 10, 20 or 30 yards. Players advance down the miniature football field by the number of yards revealed in their spin. If the player advances to a touchdown after four spins, they reach into the cooler for a prize. Prizes will include mini Camping World footballs and other Camping World merchandise. Customers not advancing to a touchdown after four spins will receive a Camping World token just for playing.

Emerald Coast will be celebrating with Grand Opening Sales Specials on all inventory.

The two retailers joined forces in mid-March as part of the ongoing expansion of the Camping World Gold Medal Dealer program. The 4,200 square foot facility features the latest RVs, RV products, and camping equipment. The Emerald Coast/Camping World alliance represents one of many in a series of strategic expansions through the
Gold Medal Dealer alliance. Implemented in June 2003, this program joins Camping World with RV dealers across the nation, creating one-stop shopping for RVer's needs.

Camping World has 36 retail locations and 2 repair centers nationwide, and offers over 8,000 products geared toward the RVing community through its retail stores, extensive mail-order catalog and online shopping network. For more information and for a complete listing of and directions to Camping World's stores, visit www.campingworld.com.


About Camping World
Since 1966, Camping World, www.campingworld.com, has grown from one store at Beech Bend Park in Bowling Green, KY to 30-plus locations nationwide. Our single 16-page black and white catalog has expanded to seven full-color issues each year. Today, with our 30-plus locations, online catalog and more than 20 million catalogs, sale flyers and other mail pieces distributed annually, Camping World is the world's largest retailer of RV accessories, supplies and services.


About Emerald Coast
Emerald Coast is proud to be a part of The Freedom Road Group, this area's largest full service RV Center. With a strong commitment to providing customers with the highest quality recreational experience, Emerald Coast has over 3 acres of RVs and more than two and half million dollars in inventory, including the latest models of motor homes. The dealership is currently in the process of a major expansion, with plans to nearly double the sales lot and inventory. Completion is scheduled for December.

Contact:

Ann Thornton, Marketing Manager/Camping World
270.781.2718 ext. 318, athornton@campingworld.com

Julie Calzone, CEO/Calzone & Associates
337.235.2924 ext. 3, jcalzone@calzone.com

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