AGI Events Acquires Six Shows with Two Deals.
March 16, 2007
AGI Events Acquires Six Shows with Two Deals
(Ventura, CA) Affinity Group, Inc. (AGI), through its AGI Events division, has announced the acquisition of five RV and Sportsman Shows from Industrial Expositions, Inc. of Denver, Colorado; and the Madison (WI) Boat Show from MAC Events, LLC of Spirit Lake, NJ.
The two acquisitions bring AGI Events to a total of 35 annual shows. In addition to the Madison Boat Show, the newly acquired shows include the Rocky Mountain Snowmobile Expo; the Colorado RV Adventure Travel Show; the Kansas Sports, Boat and Travel Show; the Colorado RV, Sports, Boat and Travel Show; and the Colorado Fall RV Liquidation Super Sale.
“Certainly the biggest push with our acquisition strategy is for RV and sportsman shows,” says Tom Gaither, senior vice-president of AGI Events. “AGI adds so much value to the RV shows through its media advertising and database marketing. Every RV show in our group is up 15 – 20% in attendance so far this year.”
Jeff Haughton, owner of the five acquired Industrial Expositions, Inc. shows, will join AGI Events as a regional vice-president. “I am extremely enthusiastic about this marriage,” says Haughton. “After running our Denver shows as a family business for over 50 years, I’m thrilled to now work with the kind of marketing clout that AGI will provide. When our show attendance improves, exhibitors will sell more product – it’s just that simple.”
While Haughton will continue to oversee the Denver-based shows, the Madison Boat Show will come under the management of Vilma Fraguada, General Manager of AGI Events’ Minnesota office.
About AGI Events
AGI Events, www.agievents.com, is a division of Affinity Group, Inc., (AGI), which owns and operates recreation-focused consumer shows throughout North America. The division currently produces shows serving the RV, boat, motorcycle, snowmobile, ATV golf, home, garden and ice fishing markets.
About Affinity Group, Inc. (AGI)
Affinity Group, Inc. (AGI), www.affinitygroup.com, a California-based business, is a leading media and marketing company in the recreational vehicle (RV), boat and powersports markets. It provides numerous publications, affinity clubs and services to consumers who enjoy these recreational lifestyles.
Steve Hedlund, President/AGI Events
(800) 848-6247; email@example.com