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June 07, 2006


(Englewood, Colo. -) It’s not everyday that a membership organization is seen featured on products in grocery stores across the nation, but Golf Card is changing that, with help from General Mills. Golf Card, which has been saving golfers money for over 30 years, and General Mills, one of the nation’s leading marketers of consumer products, have teamed up for a new national promotion.

To view this press release via the Internet, simply click on the link below or copy and paste to your browser: http://affinitygroup.com/newsoutput.cfm?ID=1111573

Should you have any questions, please feel free to contact me. Thanks, Julie Calzone President/CEO Calzone & Associates 337.235.2924 ext. 3 jcalzone@calzone.com 337.237.0556 (fax) www.calzone.com
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For Immediate Release
June 7, 2006


Golf Card “Tees Off” in Supermarkets
Golf Card Partners with General Mills for Nationwide Promotion

(Englewood, Colo. -) It’s not everyday that a membership organization is seen featured on products in grocery stores across the nation, but Golf Card is changing that, with help from General Mills. Golf Card, which has been saving golfers money for over 30 years, and General Mills, one of the nation’s leading marketers of consumer products, have teamed up for a new national promotion.

The largest promotion in Golf Card brand history will feature special packaging on over 25 million General Mills’ products, including cereals such as Fiber One, Fiber One Honey Clusters and Raisin Nut Bran and will also be featured on the back panel of Nature Valley® Crunchy Granola Bars. The package design includes an offer to consumers for a free 3-month trial membership to Golf Card, entitling them to discounts on golf at over 3,600 courses across the nation. In addition to the savings on green fees, members also receive “Stay and Play” discount packages at nearly 200 golf resorts, monthly newsletters, rental car discounts and opportunities to participate in Golf Card Member Guest Tournaments, to name a few.

“We are excited to team up with such a reputable brand in the consumer package goods industry,” said Bruce Hoster, president, Golf Card International. “To date in 2006, we have acquired over 20,000 new members for our club, and we are certain that our national promotion with General Mills will enhance those numbers exponentially.”

Another first for Golf Card is the fact that a majority of the fulfillment of the promotion will be handled online, ensuring that sign-up and benefits will be quick and easy. Consumers wishing to take advantage of the free trial membership will be asked to log on to a special web site (www.golfcard.com/generalmills or www.golfcard.com/naturevalley) where they will be asked to register their name, address and e-mail address. Within two days, an e-mail with a link to their membership card will be sent, after which consumers can print out their card, choose a course from the online course directory and begin saving.

Golf Card has been saving golfers money at golf courses throughout the United States and Canada for over 30 years. This track record, and the fact that Golf Card has the largest network of affiliated golf courses and resorts, has established Golf Card as the undisputed leader in golf savings.

Anyone interested in joining Golf Card should call 1-800-321-8269 or go to www.golfcard.com.

About the Golf Card®
The Golf Card®, www.golfcard.com, founded in 1974, is a club of avid golfers who use the combined strength of over 70,000+ members to play more golf for less money. This is achieved through a network of more than 3,600 affiliated golf courses and resorts throughout North America, who recognize Golf Club members as a special breed of golfers. These golf courses and resorts award members with savings on golf, lodging, and pro shop purchases.


Contact:
Bruce Hoster, President, Golf Card International
(303) 728-7328 • bhoster@golfcard.com

Julie Calzone/Calzone & Associates
(337) 235-2924 ext. 3 • jcalzone@calzone.com
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