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December 16, 2004



(Bowling Green, KY)-RV enthusiasts in Louisiana and the Gulf Coast region will soon be able to enjoy the convenience of one-stop shopping for RVs and RV supplies. Camping World, the world's largest retailer of RV accessories, supplies and services, has recently named Dixie RV SuperStores in Hammond as the latest dealership to join the Gold Medal Dealer network. Dixie RV SuperStores and Camping World will occupy a brand new facility at the Pumpkin Center/Baptist exit on I-12. The elite Gold Medal Dealer program joins Camping World retail stores with select RV dealerships to provide a higher standard of customer satisfaction.


Below you will find a press release with further information on the opening of the Hammond, Louisiana Camping World store. To view this press release via the Internet, simply click on the link below or copy and paste to your browser:

http://www.calzone.com/campingworld/hamm_12162004.html

Should you have any questions, please feel free to contact me.

Thanks,

Julie Calzone
President/CEO
Calzone & Associates
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Lafayette Atlanta New Orleans
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337.235.2924 ext. 3 jcalzone@calzone.com
337.237.0556 (fax) www.calzone.com
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For Immediate Release
December 16, 2004

Hammond, LA is Latest Site Selected by National Retailer Camping World
Dixie RV SuperStores is Selected to Join Gold Medal Dealer program

(Bowling Green, KY)-RV enthusiasts in Louisiana and the Gulf Coast region will soon be able to enjoy the convenience of one-stop shopping for RVs and RV supplies. Camping World, the world's largest retailer of RV accessories, supplies and services, has recently named Dixie RV SuperStores in Hammond as the latest dealership to join the Gold Medal Dealer network. Dixie RV SuperStores and Camping World will occupy a brand new facility at the Pumpkin Center/Baptist exit on I-12. The elite Gold Medal Dealer program joins Camping World retail stores with select RV dealerships to provide a higher standard of customer satisfaction.

"We are proud to have been chosen by Camping World to join in their ongoing expansion in an effort to provide excellent service and convenience to RVers," said Greg Lala, Managing Partner, Dixie RV SuperStores. "RVers from Beaumont, Texas to Mobile, Alabama are eagerly anticipating the opening of our new facility and the birth of this alliance. For over 20 years, Dixie RV SuperStores has excelled in customer service and satisfaction and the addition of Camping World onsite will only enhance that effort."

The program launched June 2003 with Camping World's first Gold Medal Dealer alliance with Alpin Haus, a major RV dealer in upstate New York. This partnership would set the stage for Gold Medal Dealers across the United States providing one-stop shopping for all RV-related needs.

"These alliances are all part of an effort to provide our customers with the most reliable and convenient ways of searching for RVs, RV products and outdoor equipment," said Mark Boggess, Camping World CEO. "Each Gold Medal store is equipped with merchandise tailored to the RV dealer's area, climate and needs to best serve our customers. Only the best RV dealers in the country are invited to be a part of our exclusive network, ensuring the highest level in the market. Dixie RV SuperStores is one of the best."

Dixie RV SuperStores' new 67,000 sq. ft. Hammond facility, located on I-12 in close proximity to I-55 and I-10 was chosen to be part of the Gold Medal Dealer network based on their long-standing reputation for quality and service. Commitment to providing customers with quality products at affordable prices and service after the sale is a philosophy that Dixie RV SuperStores has upheld for over 20 years. Dixie RV SuperStores, www.dixierv.com carries products from Fleetwood, Gulf Stream, Newmar, Holiday Rambler, Keystone, Alfa, Tiffin Motorhomes and Forest River.

Camping World, located at Dixie RV SuperStores on Pumpkin Center Road in Hammond is slated to open its doors the week of December 20, 2004. The most recent Gold Medal Dealer alliance will feature the latest RVs, RV products, and camping equipment. The store will occupy over 11,000 square feet of retail space and employ 20 people.

With the opening of the Hammond store, Camping World has 39 retail locations and 2 collision repair centers. The nationwide retailer offers 8,000 products geared toward the RVing community through its retail stores, extensive mail-order catalog and online shopping network. Camping World repair and service centers staff trained professionals adept at installing or repairing any product purchased at Camping World stores such as accessories, appliances and other equipment for RVs or towed vehicles.

About Camping World
Since 1966, Camping World, www.campingworld.com, has grown from one store at Beech Bend Park in Bowling Green, KY to 39 locations and 350 service bays nationwide and is still growing. Our single 16-page black and white catalog has expanded to 12 full-color issues each year. Today, 39 locations with more on the way, an award winning website, more than 20 million catalogs and sale flyers distributed annually make Camping World the world's largest retailer of RV accessories, supplies and services.

Contact: Ann Thornton, Marketing Manager/Camping World
270.781.2718 ext. 318, athornton@campingworld.com

Julie Calzone, CEO/Calzone & Associates
337.235.2924 ext. 3, jcalzone@calzone.com


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