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December 16, 2004


The previous release did not have the attachment. Please refer to the release in its entirety as follows.

FOR IMMEDIATE RELEASE
CONTACT: Dick Hendricks 763-383-4400

Ehlert Publishing Group Acquires ARU Shows

Minneapolis, MN (December 10, 2004) - Ehlert Publishing Group, Inc. (Ehlert) has announced the acquisition of American Recreation Unlimited, Inc. (ARU), an Eden Prairie-based producer of three of the largest and longest running family-oriented consumer shows in the Midwest. ARU is a privately held business owned and operated by Don and Lil Urban since 1965.

ARU recently produced the 40th annual Minneapolis/St. Paul Snowmobile/ATV/Motorcycle Powersports Show and the 12th annual St. Paul Ice Fishing/Winter Sports Show. The 38th Annual Minneapolis/St. Paul RV/Camping & Vacation Show is scheduled for February 9-13 at the Minneapolis Convention Center.

"We've developed a reputation over the years for delivering the best in family-oriented outdoor recreation shows. Many shows have come and gone over the past 40 years, but we've been successful in providing both consumers and exhibitors a quality experience," explained Don Urban. "It was extremely important to find a company that would take what my family and my employees have built and keep it headed in the right direction. I really feel that Ehlert understands these markets and that our shows fit nicely into their future growth plans."

Ehlert is headquartered in Maple Grove, Minnesota, and has offices in Ventura, California; Carson, California; Scotts Valley, California; and Ft. Lauderdale, Florida. The company produces 20 consumer and trade magazines, several business-to-business directories and suppliers guides, custom publications, web sites and television shows serving the snowmobile, all-terrain vehicle, motorcycle, boating, personal watercraft and camping markets. Ehlert also produces the Big East Snowmobile Show, the largest consumer snowmobile show on the East Coast.

"We've been looking to expand our presence in the show business for some time. The addition of the three ARU shows to our Big East Snowmobile Show gives us a solid platform to grow our events and conferences division," explained Dick Hendricks, Ehlert's Executive Vice President. "There is great synergy and cross-marketing opportunities between the ARU shows and several of our publications, such as Snow Goer, ATV Magazine andCamping Life."

Hendricks indicated that Ehlert will continue to produce the three Twin Cities shows, and that plans are also in the works for launching several new shows over the next one to three years. He also said previous ARU owner and founder Don Urban will continue to work with Ehlert in an advisory capacity.

Ehlert's titles include: Snow Goer, ATV Magazine, ATV Sport, Rider, Cruising Rider, Thunder Press, Camping Life, Trailer Boats, Bass & Walleye Boats, Watercraft World, Boating Industry and Ehlert's Powersports Business.

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