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March 14, 2016


OneAcadiana:

A Print and Digital Advertising Campaign


Calzone made an investment in OneAcadiana and the community. The firm created eye-catching print and digital ads targeting site selectors and business development professionals across the country and around the world. The Calzone Team partnered with Anita Begnaud, Director of Marketing and Communications at OneAcadiana, Anne Falgout, Executive Director at Vermilion Parish Economic Development District, and Amy Thibodeaux, President/CEO at Crowley Chamber of Commerce, to develop strategic direction.


For those of you who are not familiar with OneAcadiana; they are a bolder, re-energized version of the former Greater Lafayette Chamber of Commerce. They are a business-led, privately-funded economic development organization serving a nine-parish area in South Louisiana.  Their vision is to make the region one of the most sought-after places in the South for emerging businesses and professional talent.  They are called OneAcadiana because it takes a united region to create the best region.  


Representing more than 1,200 businesses throughout the area, they serve as the central business organization– providing leadership on local issues as well as the services and resources of a traditional business association. 


At OneAcadiana, is a team of passionate, goal-oriented professionals who are working to grow the economy and tackling the most pressing challenges, including business development, public policy, and urban revitalization. 


Objectives:


·      Generate potential leads for site selection and business development for the Acadiana area. 

·      Showcase the Acadiana area as a thriving community for prospective site selectors and businesses.

·      Create a strong call to action.


Strategy:


·      Utilize the unmatched quality of life and the potential of Acadiana’s workforce, workspace, and

       place for growth and success.

·      Acadiana is more than just a region; it is a community. Join a community that invests in its

       people whose passions can take them as far as their will to grow.


Tactics:


·      We created eye-catching print and digital ads targeting site selectors and business

       development professionals.

·      The visuals used, showcased and targeted the facilities, dedicated workforce, and potential

       site locations throughout Acadiana.

·      We created a unique website page to track all leads.

 


Calzone & Associates is pleased to present to you the story of OneAcadiana:


 


YOU BELONG HERE:


 





 

 








HOMEGROWN WORKFORCE




 




 

 








WORKSPACE




 


 






 





Calzone & Associates is a full service advertising, marketing and public relations firm. We are constantly moving forward, and we are always surfing the waves of the newest communication mediums that shape our current business environment.  We are more than just marketers for our clients; we are verbal and visual orators that help our clients tell their stories.  We have clients that range from small local businesses to major multi-national corporations. Calzone has a proven record of helping our clients, no matter their size, reach and exceed their revenue goals year after year.


 


You Belong at Calzone!

Contact Julie Calzone for more information.

jcalzone@calzone.com | 337-235-2924 ext. 18

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