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March 10, 2015




“Stay weird. Stay different.” At the 2015 Oscars, Graham Moore, winner for Best Adapted Screenplay in “The Imitation Game”, encouraged the audience with these compelling words. Never were four simple words so true, especially in our line of creative work. Creativity thrives off of thinking outside of the box. It would be easy to copy or mimic something that’s already been done. Here at Calzone, we strive to create new and fresh ideas for our clients that help them to stand out, or in Moore’s words, “Stay different.” By embracing the uniqueness of our clients, we are able to produce work for them that get people talking and put them on the map.






The word “weird” often has a negative connotation attached to it. However, we prefer the more positive definition of the word in its noun form, weird meaning a person’s destiny. We created a website that celebrates the great accomplishments and destiny of Anna Marek and her involvement with our client, Top Brass Dressage. The site pays tribute to Anna’s many accomplishments thus far in her dressage career, and we are excited to see what else this talented individual will achieve in the future. Some people may view such incredible talent as weird or different, but we admire it greatly! If you would like to read more about Anna and Top Brass Dressage, visit www.TopBrassDressage.com.


 



Differences should be embraced, not just individually, but in groups and teams as well. Calzone was privileged to be a part of a campaign for LHC Group. “It’s a Team Effort” was a fall 2014 campaign. Our goal was to create a campaign that would embody the mission “It’s all about helping people.”



Some of our best ideas are client-driven. LHC Group CEO, Keith Myers, set up the Founder’s Advisory Board to ensure the organization’s corporate culture had a gate keeper. Jake Delhomme, a retired NFL Pro Bowl quarterback and LHC Group Founder’s Advisory Board member, was featured with clever football terminology to create a high impact campaign for the 2014 football season. “It’s a Team Effort” headlined the campaign. We used each other’s ideas and uniqueness as strengths throughout the creative process to effectively produce a campaign that is still thriving.


 



As a creative agency, we strive to be different and embrace being weird. Being normal is overrated. Anyone can be normal, but it takes truly innovative and creative minds to stand out. “Stay weird. Stay different.” We certainly plan to!


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