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February 26, 2015


Over the weekend, the most prestigious award show took place. The greatest talents joined together as the year’s finest works were recognized. It was a glamorous experience, as many were dressed up in their finest superhero attire. No, I’m not referring to the Oscars. I’m talking about none other than the 2015 ADDY Awards, which I was lucky enough to attend on behalf of Calzone & Associates.



This year’s theme for the ADDY Awards was the Quasi-Official Federation of Advertising Superheroes. In a world contaminated by bad advertising, these Advertising Superheroes protect us from the “Badvertisers.” We saw many members of the Advertising Justice League; from Graphite Girl the Illustrator, to our very own Julie Calzone as The Stable Master, Agency CEO, all of which had a unique skill set to help assure prominent and precise advertising. My personal favorite was X-Acto Mundo, who, in a time conquered by computer illustrating, struggles to make X-Acto knives relevant.


Even with all of the great designs, commercials, and copy that was acknowledged, what impressed me the most was the work done by our very own University of Louisiana at Lafayette Graphic Design students. Several students received awards for work they created in school, and it’s reassuring to see what kind of creative projects our students are producing. It’s a relief to see that creativity has not been lost in our school. Keep an eye out for this crop of young design students. They can easily be a valued addition to any team.


My time at the 2015 ADDY Awards was much enjoyed and the awarded work was well deserved, but the greatest achievement of the night came from everyone as a whole. Acadiana is a small area, and to many it isn’t an ideal location to be an advertiser. Each year, many designers and marketers move to more populated cities to establish their career. The work that I saw Saturday night is on par with any city, in any state, and the culture that influences our advertising makes the work we do stand out in an extraordinary way. I’m proud to be working at Calzone & Associates and to be included in this group of Acadiana advertisers. May the Quasi-Official Federation of Advertising Superheroes continue their fight against the bad advertising that plagues us.


 


Signing off, 


Luke Marcantel, a.k.a. "Calzone Blogman"


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