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June 13, 2013

 For Immediate Release

Media Contact:
Julie Calzone
337.235.2924 ext. 18
Lafayette Travel Contact:
Kelly Strenge
Lafayette-Based Company Named Official Food Distributor for 2013 EatLafayette™ Campaign
(Lafayette, La.) – Lafayette-based LAMM Food Service has signed on as a sponsor for the 2013 EatLafayette™ by Lafayette Travel campaign. The campaign launches June 17 and runs through September 2 and touts The Fly Lafayette Club as its title sponsor.
“LAMM came on board in a big way,” said Ben Berthelot, executive director for the Lafayette Convention & Visitors Commission. “Not only are they sponsoring the campaign, they are rewarding their customers for participating this year.”
LAMM Food Service, LLC is a full line foodservice distributor geared to customer service and quality products. They carry many name-brand products from nationally known manufacturers and have built a reputation for supporting and distributing many local and Louisiana products.
“All current LAMM Food Service customers are getting their 2013 registration fees reimbursed by us,” said Bruce Mattingly, president for LAMM Food Service. “It is our way of thanking them for the business they do with us as well as rewarding them for participating in EatLafayette. Some of the restaurants have been multiple year EatLafayette participants.”
The nine year-old EatLafayette campaign promotes locally owned restaurants. “A partnership with another Lafayette-based company that pays special attention to locally-owned products in its distribution channel is a sponsor-partner that fits with our efforts,” said Berthelot.
LAMM approached the EatLafayette committee several months ago about supporting the campaign. “We wanted to get involved with an effort that clearly helps locally owned restaurants and our customers grow their business,” said Mattingly. “We share their commitment to doing whatever it takes to help businesses that have a special place in the community we serve.”
LAMM supports many local and Louisiana based companies including Comeaux’s Cajun Products, Don’s Pistolettes, Errol’s, Jaques Alligator Filets, Langlinais Bakery, Errol's Cajun Products, Manda Fine Meats, Louisiana Fish Fry Products, Z Cajun Foods and more. Many of the items that these food companies prepare are customer favorites like stuffed crabs and shrimp, crab burgers, meat pies, crawfish beignets, seafood pies, boudin, boudin balls, and chicken and sausage gumbo.
“We are an important strategy for many specialty food companies,” said Mattingly. “We help them get into larger accounts that they would not otherwise have access to by themselves.”
LAMM leverages its decades-long relationships with retailers, and makes it more cost and time effective to get heavy, temperature-sensitive, or perishable product to customers.
“We make things efficient – it’s easier for stores and restaurants to receive product this way,” stated Mattingly. Their ordering is also streamlined (instead of taking many phone calls, emails, and visits from hundreds of vendors). That means we are able to help local and Louisiana food producers get in more outlets than they could on their own.”
LAMM is located in Lafayette, Louisiana and was founded in 1972. The are supporting the marketing effort with trucks as rolling billboards year round and providing goods for the Kick Off event in mid-June.
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