Preparations for Ninth Annual EatLafayette by Lafayette.travel Campaign Underway
February 21, 2013
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For Immediate Release KILL DATE: April 26, 2013
Preparations for Ninth Annual EatLafayette™ by Lafayette.travel Campaign Underway
(Lafayette, La.) – Preparations for the ninth annual EatLafayette™ by Lafayette.travel campaign are now underway.
EatLafayette is an annual campaign that celebrates Lafayette’s locally-owned restaurants. This year’s official campaign will run June 17 – Sept. 2.
EatLafayette was created in 2005 to give locally-owned restaurants a collective advertising and marketing boost to help compete with the growing number of chain restaurants in the Acadiana area. The goal of the campaign is to raise awareness with local diners and visitors alike of all the locally-owned and operated restaurants that offer a cornucopia of cuisines.
EatLafayette by Lafayette.travel is glad to announce that The Fly Lafayette Club has once again signed on as a title sponsor.
“The relationship between the two campaigns is a natural one,” says Ben Berthelot, executive director of the Lafayette Convention and Visitors Commission (LCVC, Lafayette.travel).
“In our partnership with the Fly Lafayette Club, we encourage people to choose local providers whenever they can. It not only supports our local economy, but also fosters our sense of community, which is already so strong and so unique here,” added Berthelot.
EatLafayette is currently accepting registrations from locally-owned restaurants within Lafayette Parish. Restaurants in Acadiana but outside of Lafayette Parish must be a member of the LCVC to participate.
For a one-time fee, participating restaurants receive the following:
Early Registration deadline is March 15 for $250. Regular and final registration deadline is April 26 for $300. Locally-owned restaurants looking to participate in EatLafayette by Lafayette.travel should email firstname.lastname@example.org for a registration form.
The 62 EatLafayette restaurants that participated in 2012 planned for the campaign and promotions as part of their yearly advertising and marketing strategy.
“With rising costs and shrinking margins, it becomes a challenge to bring customers in without deep discounts,” says Tim Metcalf, President at Dean-O’s Pizza.
Metcalf added, “EatLafayette is the perfect opportunity to bring in new faces without huge costs. By encouraging locals to keep their hard earned dollars local and visit Lafayette’s best restaurants, [EatLafayette is] a cost effective marketing plan. Dean-O’s uses EatLafayette as the centerpiece of their summer ad campaign. In simple terms, ‘It works.’”
Richard and Lori Hurst, owners of Poor Boy’s Riverside Inn and Little River Inn are also active participants in EatLafayette, claiming, “EatLafayette is what keeps our Cajun culture alive!”
Their 80-year restaurant concept has stood the test of time and still sees EatLafayette as key to their marketing strategy. “What a wonderful program to educate our locals about the importance of the local mom and pops in business – we are both innovators and the keepers of the traditional Cajun cuisine we all enjoy and love. EatLafayette reminds people about [our] wonderful culinary heritage. Love the program!”
New eateries are praising EatLafayette’s efforts, as well. Pam and Thomas Peters from The Lab Handcrafted Coffee and Comforts say, “The Taste of Lafayette Kick-Off event alone was worth the cost for us – especially since it took place just a few weeks before we opened our doors for business! It was a great way to get in front of people who really appreciate local, quality restaurants without any risk to them.”
For more information, contact LCVC at 337-232-3737 or visit the EatLafayette website at eatlafayette.com.
About EatLafayette by Lafayette.travel
What started as a conversation between two local businessmen in Lafayette, Louisiana has evolved into a successful promotions campaign that provides a unique opportunity for people to experience local cuisine in Lafayette. Charlie Goodson, owned of Charley G’s Seafood Grill, and Gerald Breaux, former executive director of the Lafayette Convention and Visitors Commission got together in early 2005 to discuss how locally-owned restaurants could gain visibility in a market flooded with big-dollar franchise restaurant advertising.
The result of those conversations was a summer EatLafayette campaign that is now in its ninth year. EatLafayette is a two-and-a-half-month celebration showcasing the restaurants that make Acadiana culture so appetizing. The 2012 campaign was a true success with 62 restaurants signed up to participate. 2013 registrations are expected to increase.
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