It's Time to ShopLafayette! Lafayette.travel Promotes Holiday Shopping.
November 20, 2012
For Immediate Release
Media & Merchant Contact:
(337) 235-2924 ext. 18
ShopLafayette™ Campaign to Help Retailers, Hotels and Motels
(Lafayette, La.) - Visitors and locals EatLafayette™ and Fly Lafayette™ and now they can ShopLafayette™ with a new campaign intended to increase top of mind awareness for Lafayette as a travel destination.
ShopLafayette is a holiday season campaign to promote shopping at Lafayette Parish businesses along with increasing overnight stays at hotels and bed and breakfast inns. The campaign will target out of market media to encourage new dollars and overnight stays, especially during the weekends when hotel occupancy is at its lowest.
“It is a natural extension of our marketing efforts,” said Ben Berthelot, executive director for the Lafayette Convention & Visitors Commission (Lafayette.travel). “When people travel they usually include shopping as part of their activities in a new town or region. ShopLafayette will promote the diversity of retail, overnight accommodations and events during the holiday season.”
The visitor to Lafayette is on average 45-years-old, has an annual income of more than $77,000, and is married with children. The top two activities Lafayette visitors enjoy is visiting with relatives and shopping, according to the Calendar Year 2011 Louisiana Travels America Visitor Profile Report.
The history, culture, food and music have been the central core of the Lafayette .travel efforts since its inception. The success of its EatLafayette™ campaign inspired the development of the Shop Lafayette initiative.
“We are launching a website, shoplafayettela.com, to be the central warehouse for listings,” said Berthelot. “This season it is free to all retailers so we can plant the seed for a bigger rollout in 2013.”
“So many things come to mind when people think of Lafayette, Louisiana – Cajun, Creole, music, food and festivals,” said Berthelot. “We want to bring shopping more top of mind during the holiday season.”
The campaign expects to increase overnight stays and help raise retail sales for local hoteliers and retailers. The campaign promotes the various districts throughout the parish that showcase the variety and diversity of retailer establishments.
Social media including Facebook, Twitter, and Pinterest will be leveraged to increase visibility for the campaign. The website and all social media will be maintained year round.