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May 17, 2012


 For Immediate Release

Media Contact:
Julie Calzone
337.235.2924 ext. 18
 
EatLafayette™. Fly Lafayette.
 
(Lafayette, La.) – In its eighth year, EatLafayette has engaged The New Fly Lafayette Club for a second year as a title sponsor. Sixty-one locally-owned restaurants are participants for the 2012 campaign that markets locally-owned restaurants in Acadiana. The campaign runs June 18 – August 15.
 
We are delighted that The New Fly Lafayette Club has signed on as a title sponsor for a second year,” said Gerald Breaux, executive director for the Lafayette Convention and Visitors Commission (LCVC). “It is a mutually beneficial partnership that encourages support for all things that serve Lafayette.”
 
Rand McNally and USA Today’s Best of the Road campaign recognizes Lafayette as the Best Small Town for Food and a national Southern Living contest awarded it the Tastiest Town in the South. "Lafayette's distinct culinary identity as the capital of Cajun country, its spicy, sausage-laden roots and a new generation of locals devoted to preserving their heritage while putting a fresh spin on tradition have made it an incredibly satisfying place to eat," writes Senior Editor Paula Disbrowe in Southern Living Magazine.
 
The New Fly Lafayette Club launched last year as a way of thanking flyers for choosing the Lafayette Regional Airport as their departure and arrival airport. Members of The New Fly Lafayette Club enter to win rewards from the Club’s sponsors including free meals, services, Fly Lafayette Club merchandise, gift certificates, free parking and more. Winners are chosen each month from the members who fly through the airport.
 
Interested flyers can sign up to be a member of The New Fly Lafayette Club at the Lafayette Regional Airport or on the website, http://www.lftairport.com/.
 
Stay tuned as more sponsors are announced for the 2012 campaign,” said Breaux. “It is an impressive lineup.”
 
For more information, contact the Lafayette Convention and Visitors Commission at 337.232.3737 or visit the EatLafayette website at http://www.eatlafayette.com.
 
About EatLafayette
What started as a conversation between two local businessmen in Lafayette, Louisiana has evolved into a successful promotions campaign that provides a unique opportunity for people to experience local cuisine in Lafayette. Charlie Goodson, owner of Charley G’s Seafood Grill, and Gerald Breaux, executive director of the Lafayette Convention and Visitors Commission got together in early 2005 to discuss how locally-owned restaurants could gain visibility in a market flooded with big-dollar franchise restaurant advertising.
 
The result of those conversations was a summer EatLafayette campaign that is now in its eighth year. EatLafayette is a two-month celebration showcasing the restaurants that make Acadiana culture so appetizing. This year’s campaign is a true success with 61 restaurants signed up to participate.
 
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