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August 04, 2011

 For Immediate Release                 

Media Contact:
Julie Calzone
337.235.2924, ext. 18
Calzone & Associates Producing First-Class Websites as Strategic Marketing Tools
(Lafayette, La.) – A website is an essential tool in the branding package for any company, large or small. A web presence with relevant information and a thoughtful, intuitive design is a crucial element in marketing a business in the 21st century. Calzone & Associates (Calzone) is producing websites as strategic marketing tools for businesses, catering each creation to the individual business’ needs and goals. 
“Digital and online initiatives are the central core of the brand, communication and revenue processes for any successful business,” said Julie Calzone, CEO for Calzone. “We integrate this platform into our clients’ strategic and tactical efforts by developing completely portable and license-free platforms.”
Calzone takes a website from the initial research phase and creates a design that is consistent with and strengthens the company’s brand. An easy to use content management system is utilized to allow for easy updating and core organization of the website. Web development and updates are all handled in-house. Once a website is complete, Calzone initiates Search Engine Optimization strategies and implements a marketing approach to push web visitors to the new website. These strategies include traditional media advertising, social media marketing, e-newsletter marketing and more. 
“We provide turn-key services and often are the voice of our clients in the digital world,” said Calzone. “They trust us because we immerse ourselves totally in their businesses and understand what needs to be said and when it should be said. Our expertise in public relations and advertising gives them the confidence in us to create a presence in traditional and new media. This allows them to focus their time, staff and resources in managing and growing their businesses.”
Calzone includes one free year of hosting and maintenance for its clients to ensure that they have access to technical assistance and upgrades. Calzone partners with Global Data Systems, a Lafayette, Louisiana based company, for a comprehensive suite of IP technologies and total lifecycle support.
Below are examples of Calzone’s most recent websites that have been completed for clients. 
Coteau Grove Farm
Coteau Grove Farms is a breeder of top-quality thoroughbred race horses located on 180 acres of rolling hills in Sunset, Louisiana. Coteau Grove Farms was founded in 2008 by Keith and Ginger Myers. The Myers have a love of horses and established their thoroughbred racing operation. Louisiana's breeding and racing incentive program rewards excellence. The Myers founded their operation to create top quality breeding and race horses to compete in Louisiana and nationally.
The Coteau Grove Farms website features an online catalog of the horses for the Racing, Breeding, and Sales programs at the farm. The website also functions as a platform for visitors to interact through social media and e-newsletter marketing.
Baronne Veterinary Clinic
Baronne Veterinary Clinic, located in Sunset, Louisiana, is an equine medical and surgical facility that offers call services to local farms, training centers, and racetracks. The equine associates specialize in treatment of the equine athlete, pleasure horse, and breeding stock. Baronne Veterinary Clinic utilizes new technologies and the latest medical and therapeutic treatments for the benefits of its equine patients. The Clinic offers wellness and rehabilitation methodologies that keep the equine athlete healthy for competition and pleasure. Veterinarians focus on client education because they believe that the horse owner is an integral part of the process.
The new Baronne Veterinary Clinic website provides the visitor with information about the services and Veterinarians at the clinic. Ask the Veterinarian gives the Veterinarians a place to post information that is relevant for client education. Visitors can also access online forms to facilitate quicker care for their horses. The site also features an extensive Frequently Asked Questions section about Health and Maintenance for horses, Breeding, and Disease Prevention, among other topics. Visitors can also sign up for the e-newsletter or connect with social media.
The Maximum Performance product line contains supplement products designed for horses of all ages. From muscle development and enhanced training ability to prevention of OCD and arthritis production, Maximum Performance will benefit a horse's entire athletic career.
The Maximum Performance website is an e-commerce platform to sell the line of equine dietary supplements. The online shopping cart makes it easy for the visitor to view and purchase the products. The site also features testimonials about the products and a source for education about caring for a horse’s bone, joint and muscle health. An electronic newsletter and social media links allow for marketing the website.
Café Vermilionville
Cafe Vermilionville sits majestically on one and one-half acres in the heart of Lafayette's Oil Center, only minutes from any corner of this capital of French Acadiana. Established in 1981, the Café's place in culinary lore has long been secured by an impressive list of awards for creative excellence.
Calzone redesigned the website for Café Vermilionville as a way to preserve its’ history and elegance, but bringing it into the next era of fine dining establishments. The new website features the menus and wine list for the restaurant, as well as a platform to share information regarding special events like weddings, rehearsal dinners or banquet functions, including a photo gallery. Links to sign up for the e-newsletter and social networking pages provide interactive elements for web visitors.
EatLafayette™ is a celebration of the restaurants that make the Acadiana culture so appetizing.
The six-week campaign gives locally-owned restaurants the opportunity to showcase their cuisine. The campaign features an extensive media buy, social networking, and an interactive website that highlights each participating restaurant’s information, videos, and specials.
This year’s new EatLafayette website gives each participating restaurant its own page to display information like hours, a description or their website, links to their special, website, Facebook, and Twitter pages, videos, a downloadable PDF of its menu, and social sharing. Restaurants are easily organized into categories, which makes the site more interactive and intuitive. The campaign is heavily based on social networking, so links to these networks are prominently displayed, including a feed from Twitter. Newsletter signup helps grow the database of marketable website visitors. The website also features a downloadable map of participating restaurants and a page to showcase the sponsors of the campaign.
Plastic Surgery Associates
All physicians at Plastic Surgery Associates are board-certified (American Board of Plastic Surgery) in plastic and reconstructive surgery and bring more than 100 years of experience to their practice in Plastic, Reconstructive, and Cosmetic Surgery. They offer a complete array of services from non-surgical fillers and chemical peels to facelifts, scar revisions and liposuction. Precise Spa of Acadiana is the non-surgical medical spa of Plastic Surgery Associates.
The new Plastic Surgery Associates website features profiles on each of the doctors, a full menu of services, an extensive Frequently Asked Questions section, before and after gallery and a means of contacting the doctors directly through the website. The new website also includes an e-commerce component for selling the skin care products and gift cards from Precise Spa. The website also functions as a platform for visitors to interact through social media and e-newsletter marketing.


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