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June 14, 2011


 

For Immediate Release
Media Contact:
Julie Calzone
(337) 235-2924 Ext. 18
jcalzone@calzone.com
 
EatLafayette™. Fly Lafayette.
2011 EatLafayette™ Campaign Brought To You By The New Fly Lafayette Club
 
(Lafayette, La.) – In its seventh year, EatLafayette™ has partnered with The New Fly Lafayette Club as its title sponsor. Fifty-seven locally owned restaurants have signed on as participants for the 2011 campaign. The EatLafayette campaign markets these locally owned restaurants as a way to drive traffic to them during a two-month period. This year the campaign runs June 20 – August 15.
 
“The New Fly Lafayette Club’s contribution has helped to make EatLafayette’s mission of promoting and celebrating locally-owned businesses a bigger success this year,” said Gerald Breaux, executive director for the Lafayette Convention and Visitors Commission (LCVC). “It is a super partnership.”

LCVC has been a major sponsor since the inception of the campaign seven years ago. The Lafayette tourism organization responded to restaurateur Charlie Goodson’s idea that locally owned restaurants could join together to create a marketing campaign to raise awareness for what restaurants were in the market.
 
“We know that our restaurants and their cuisine are what makes Acadiana an area full of flavor unlike most regions of the U.S.,” said Breaux. “Charlie inspired our commitment and it did not take long for the list of restaurants to grow along with the number of sponsors.”
 
The New Fly Lafayette Club launched a few weeks ago as a way of thanking flyers for choosing the Lafayette Regional Airport as their departure and arrival airport. Members of The New Fly Lafayette Club can enter to win rewards from the Club’s sponsors including free meals, services, Fly Lafayette Club merchandise, gift certificates, free parking, and more. Winners are chosen each month from the members who fly through the airport.
 
“This is a good relationship,” said Greg Roberts, director of aviation at the Lafayette Regional Airport. “It is all about Lafayette and it is good when we can work together to promote what is so special about us. We are privileged to be a part of this campaign.”
 
In addition to financial support, the New Fly Lafayette Club is helping to promote EatLafayette™ with banners in the airport and by handing out brochures to travelers as they leave paid parking lots.
 
Interested flyers can sign up to be a member of The New Fly Lafayette Club at the Lafayette Regional Airport or on the website, http://www.lftairport.com/.
 
EatLafayette™ is brought to you by The New Fly Lafayette Club and is sponsored by the Lafayette Convention and Visitors Commission, Louisiana Pick Your Passion, Townsquare Media, Cox, KADN Fox 15, KLFY TV10, The Independent, Travel Machine, Atmos Energy, AT&T, and Louisiana Gold.
 
For more information contact the Lafayette Convention and Visitors Commission at (337) 232-3737 or visit the EatLafayette™ website at www.eatlafayette.com.
 
About EatLafayette™
What started as a conversation between two local businessmen in Lafayette, Louisiana has evolved into a successful promotions campaign that provides a unique opportunity for people to experience local cuisine in Lafayette. Charlie Goodson, owner of Charley G's Seafood Grill, and Gerald Breaux, Executive Director of the Lafayette Convention and Visitors Commission got together in early 2005 to discuss how locally owned restaurants could gain visibility in a market flooded with big-dollar franchise restaurant advertising.
 
The result of those conversations was a summer EatLafayette™ campaign that is now in its seventh year. EatLafayette™ is a two-month celebration showcasing the restaurants that make Acadiana culture so appetizing. This year's campaign is a true success with 57 restaurants signed up to participate.
 
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